'' Meknes is an extra virgin olive oil from the terroir of the city whose name it bears, and whose quality competes with the best international brands (acidity less than 0.3%).
As a new food brand, Meknes is distinguished by a colorful and attractive bottle design (custom Pantone codes registered) with embossed gilding (unique gilding for Moroccan agri-food products), unlike other Moroccan EVOs which are generally dark and unattractive.
The graphic vocation of Meknes is to reassure the consumer, with a language that is:
- Colorful: pastel colors
- Playful: different colors and tastes
- Authentic: hand drawings of the leaves on the label and illustrations
- Classic: the golden touch in relief on the olives and on the logo ''